Development Of MSME And Digital-Based Creative Economy In Depok City

Abstract

Micro, Small and Medium Enterprises (MSMEs) and the creative economy are the largest contributors to Depok City's GRDP. However, during the Covid-19 pandemic, both experienced a very significant decline in income. This research examines the development of digital-based MSMEs and creative economy in Depok City in 2022. This research aims to: 1) identify MSMEs and creative economy in Depok City; 2) map potential MSMEs and creative economy that can be developed digitally in Depok City; and 3) formulate policy strategies for the development of MSMEs and digital-based creative economy in Depok City. This research uses a mixed method with questionnaires and SWOT analysis to produce an overview of the condition of MSMEs and digital-based creative economy in Depok City. Based on the results of the identification of the types of MSMEs and Creative Economy businesses in Depok City, they are dominated by micro businesses with individual legal entity status and engaged in the culinary sector. There are 20,808 MSMEs and creative economies in Depok City that have licenses. However, not all can be developed digitally because there are several obstacles, both internal and external. MSMEs and creative economies that have the potential to be developed digitally in Depok City are MSMEs in the culinary, fashion, craft/handicraft, and agriculture/fisheries/livestock sectors. MSME and creative economy actors in Depok City have not fully utilized digital technology at all stages. The constraints faced by business actors in the culinary, fashion, craft/handicraft sectors are dominated by a lack of understanding of digital marketing, while the agriculture/fisheries/livestock sector has limited business capital. Policy strategies for the development of digital-based MSMEs and creative economy in Depok City that can be implemented are increasing the capacity of human resources of MSME and creative economy actors in terms of digitalization, strengthening digital branding of MSME and creative economy products, strengthening synergies among MSME and creative economy actors and between stakeholders, and improving and equitable distribution of ICT infrastructure.